Product Design
Product Strategy
Research
GenAI Design
Disclaimer: as this project was developed under NDA, I am showing simplified designs I custom made for this case study.
Project Overview
Project Summary
Using Natural Language Processing, we built a product to translate any text into branded corporate language of a company. The translator aims to make communication towards customers or business partner more consistent while reducing workload of editorial writers and marketing.
Duration: 6 months
Context
Companies in various industries struggle with inconsistent external communication. Employees write in different tones, making brand voice inconsistent.
Our goal was to ensure that all outgoing communication aligns with the companys brand identity, improving clarity, professionalism, and brand consistency.
Team Composition
Lead Product Designer (Me)
Product Owner
Agile Coach
Frontend Developers
Data Scientist
Data Engineer
Backend Developers
Solution Architect
My Contribution
Market & competitor research
Stakeholder interviews
User research
Product vision definition
Problem Statement definition
Persona & user journey map creation
Feature prioritization
KPI & metric definition
Low, mid, hi-fi designs & prototypes
User Testing & QA
